London TravelWatch is the official watchdog representing the interests of transport users in and around the capital. They promote integrated transport policies and better public transport.
With the London Mayor Elections taking place in 2021 and the roadmap for lockdown restrictions due to ease soon, London Travelwatch felt it was time to update their brand. They hadn’t worked with a design agency before and wanted to to find an agency who would become an extension to their internal team.
Our first task was to modernise their logo, introduce a wider colour palette and develop a graphic style. This new look was then taken forward into their digital brochure, which looked at ‘The Journey Ahead” and the key priorities identified by Londoners. It reported on accessible streets, inclusive policy-making, giving the bus priority, orbital transport links and flexible ticketing options to reflect changing travel patterns in London. The Creative Tree developed a strong infographic design style for the report that helps the reader digest the information in the report quickly and easily.
As we continued to work with LTW we are creating digital posters and social media campaigns with more to come!
Brand Identity, Digital, Graphic Design, Infographics