As a start up in a highly competitive IT recruitment industry, Brabers came to us with a very specific brief. They needed to stand out, look professional and appeal to the their large corporate clients. Along with an A-level intern The Creative Tree team brainstormed a couple different concepts which were worked up and presented. The favoured “arrow concept” was chosen – signifying expert candidates coming to Brabers for placement, as well as companies coming to Brabers for their employee needs. The cool blues were used to stand out amongst the competitors and show the calm, professional nature of the company and their friendly, approachable ethos.
Brand Identity, Graphic Design