Gaze Burvill

Outdoor furniture rebrand

“Please help us reposition our brand to look more luxurious”

The Challenge

Gaze Burvill makes beautiful outdoor furniture and kitchens which are crafted from European oak. Their brief was they wanted to be the “Aston Martin” in outdoor furniture! Think luxury, quality and prestige.

They already had an identifiable logo mark and a range of literature however it was dated and lacked consistency in terms of how the brand elements are used and had become dated. As a regular exhibitor at the Chelsea Flower Show, it was important for them to stand apart from other mass-produced outdoor furniture.

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Gaze Burvill Branding Logo Design 5
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Our solution

It soon became apparent to us that the craftsmanship and beauty of their furniture really needed to be brought to life along with how each piece is meticulously made using traditional and modern methods of wood steaming.

Another important consideration to the brand we wanted to portray was that the furniture brings people together outside, bringing a social element to the brand. So we wanted the brand message to focus on people enjoying themselves and living with the furniture. We wanted to show the lifestyle that the furniture facilitates, in any style, be it city living or country cottage. It was this thinking that led us to develop the strapline of “Living Life Outside”.

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Gaze Burvill Branding Logo Advertising Design 2

This was our lightbulb moment and suddenly the Gaze Burvill brand started to come alive and how the furniture “brings your life outside” became the anchor for the brand. The main way in which The Creative Tree wanted to bring this message alive was through aspiring, beautiful photographs that show people enjoying life, whilst using the Gaze Burvill furniture or outdoor kitchens. The photography needed to clearly show the furniture and its meticulous craftsmanship as well as people in relaxed, comfortable sociable situations.

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We also looked into luxurious papers and print finishing for the brochures and opted for the iconic Colourplan paper from GF Smith with silver foiling to mirror the craftmanship of the furniture. The short cut cover reveals a ‘window’ to the beautiful brand photography, tempting the reader to step “outside”, through opening the brochure and instilling the brand message that every piece of Gaze Burvill furniture is for “Living life outside”.

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It was important for the colours to be rich and full, allowing the furniture to be the hero and the craftsmanship and detail to be seen and emphasised.

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Related

Should you refresh your brand?

Read our article on how and why you should refresh your brand

What’s in a brand?

How The Creative Tree approaches branding

Thank you to The Creative Tree for really getting under our skin to represent our ethos and spirit brilliantly through your design work. You understood us and our needs completely and as a result enabled our identity to shine through your visuals in a way we couldn’t have imagined ourselves. You did this with incredibly high levels of professionalism and skill, always judging perfectly when to involve us in the process and when to let your expertise take the lead. And you did this in double quick time – we can’t believe how good the outcome is and will never look elsewhere for future support.

- Rachel Kitley, Cowes Enterprise College

The Creative Tree have proved they understand the ethos of who we are and work closely with our team to deliver great products which have helped to build our brand in a very competitive, design- led market. Their team are professional, proactive, highly creative and great fun to work with. They turn projects round in record time and I would highly recommend them to any company whose brand image is important to them.

- Ann Dowdeswell, Jermyn Street Design

The team at The Creative Tree are creatively inspirational and have the professional design skills and experience to turn jobs around quickly, efficiently and with a welcome dose of good humour. All in all, a delight to work with.

- Nicholas Courtney, NewVic

The Creative Tree provide us with design support for a full range of marketing communications – from brochures and web graphics through to designing event stands and sales materials. Their friendly team is a true extension of our own, adding value through great design, an eye for detail and their consistency in both design and process – we really see them as the guardians of our brand

- Lydia Lindley, Element Six

It was imperative to portray the right image to our target market so we turned to The Creative Tree. They immediately sought to fully understand our business and target market and quickly came back with amazing ideas. The result ....a fresh and vibrant image and high quality marketing. They have become our first point of call for all our design needs

- Stephanie Hyde, Global Media Hub

The Creative Tree provide a flexible and speedy service. Their creative flair has turned long pieces of text into exciting and visually stimulating articles and I have always been incredibly happy with the result. If you want to see your work brought to life then this is the company for you!

- Victoria Auckland, Wind Energy Update

WHERE WE CAN TAKE YOUR BRAND?

If you think our creative agency will be a good fit for your next project, please contact us or call our studio on 01932 850122  to speak to one of our experienced designers.