The key, we feel, to understanding what makes a great digital brochure or even why they are needed, is in understanding the essence of what it is trying to replicate – the traditional company brochure or client ‘leave behind’.
We are all familiar with a company brochure, the printed variety. Many businesses still love the tactile qualities the experience of a printed booklet delivers. There’s just something about the look and feel of a well designed and printed brochure; from eye-popping and creative visual design to the luxurious feel of paper and printing techniques; it even has a newly printed aroma. One can say that there’s a particular craftsmanship about it. All of these qualities go to impart a distinctive feel for the Brand behind it.
We believe it is a mistake to look at digital brochures as a ‘replacement’ for the traditional version. Think of them as being complementary and having different uses, each benefiting specific styles of approach to a target audience.
The brochure has always been part of the traditional brand experience, and it is this experience we need to recreate and even improve upon using the digital brochure format. We have a lot to thank traditional brochures for, as they have helped define what value a visual representation of a brand and brand message delivers, and the elements that encompass it.
For instance, in recreating the brochure experience in digital form, how might we recreate the following characteristics so desired in a printed brochure?
One question we often encounter is “Why isn’t my website my digital brochure?” The truth is, for small companies, it may well be. But, as a business grows, its website performs a more extensive function. Digital brochures have one purpose – to make the reader take action. The brochure has to attract, inform and engage to achieve this.
These are just some of the reasons why a digital brochure is not your website. To fully understand why, one should consider how your audience may come into contact with the brochure. For instance, it may be sent directly to a client upon request. It may be part of a targeted email campaign, or it may be accessible through your website as a download. Finally, it may be printable.Whichever channel it is targeted for, having a brochure in the same format as a website isn’t going to work.
With digital brochures, one size definitely doesn’t fit all. Our creative team is ready to help your business create the most engaging online brochure to match the needs of your campaigns.
As a digital brochure is a direct representation of your Brand, it is a good idea that you work with a team who understand the power of your Brand. You can be confident that our brand expertise, marketing know-how and creative design capabilities will result in a finished product that truly embodies the essence and personality of your Brand in an original and engaging digital brochure.
If you think our creative agency will be a good fit for your next project, please contact us or call our studio on 01932 850122
to speak to one of our experienced designers.