Cowes Enterprise College

Bringing learning to life.

Help us to communicate online our vibrant and diverse curriculum to parents and their children.

The Challenge

Cowes Enterprise College is a vibrant place of learning and discovery. They are housed in a state of the art stunning building with a fluid open plan structure to encourage movement and growth. Being coastal, situated on the Isle of White, maritime studies are richly embroidered into their curriculum.

In the current situation of Covid 19 a visit to the College for potential students and their parents was not possible. Therefore the college wanted their curriculum learning journeys, which would be appearing online, to be visually appealing bringing to life the variety and diversity of each subject taught.

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The Brief

Cowes Enterprise College wanted their curriculum to look really visually attractive, professional and informative. They needed parents to understand quickly what their child will learn and when, the skills they will develop and when they will be assessed. They also wanted parents and potential students to be left with an impression of how vibrant the learning will be and how professional and well organised the school is as an organisation.

They imagined lots of images/ some consistent colour coding and a clear link to their overall branding. They also wanted to help parents navigate between subject areas and key stages of their child’s learning.

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The Solution

Cowes Enterprise College is a modern building with large colourful open spaces to learn and congregate. These spaces are colour coordinated depending on what subject section of the building you are in. For example the humanities department have red as a feature colour. It was obvious to us to utilise these colours and apply them to the relevant curriculum journey.

Instead of a rigid text heavy table we created a visual fluid journey weaving its way in and out of each year with bubbles of topics and accompanying images bursting through. The topics are housed in ‘sail’ shapes taken from the college logo and their maritime connections.

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These ‘sails’ start off light grey and get darker and more overlapped as you progress down the learning journey showing the complex aspects of subject/topic integration in each journey.

The three key stages were created separately but have the ability to be joined together into one long learning journey from starting secondary school through to GCSE’s and A-Levels.

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The curriculum snakes themselves have been designed to read from the top of a page (staring at Y7, the pupils entry point of the college) to the bottom (eventually ending at year 13, when a pupil would leave after A-levels). This format lent itself to scrolling down a computer screen as the subject journey progressed.

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It was very important to ensure that all the necessary curriculum information was present but not overpowering. We needed to be able  to satisfy an Ofsted inspection but not overwhelm the primary target audience.

Maritime learning, school visits, cross curriculum learning, assessmets and charter subjects all need to be visually displayed too for the same reasons. We used consistent icons/keys and references to ensure these messages stood out. Alongside active and engaging photographs of each topic to bring the text to life.

Thank you to The Creative Tree for really getting under our skin to represent our ethos and spirit brilliantly through your design work. You understood us and our needs completely and as a result enabled our identity to shine through your visuals in a way we couldn’t have imagined ourselves. You did this with incredibly high levels of professionalism and skill, always judging perfectly when to involve us in the process and when to let your expertise take the lead. And you did this in double quick time – we can’t believe how good the outcome is and will never look elsewhere for future support.

Rachel Kitley, Principal, Cowes Enterprise College

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How The Creative Tree approaches branding

The Creative Tree have been my go to design partner for the last 12 years and across three different businesses. They take a consultative approach to design which manages to balance the outcomes I want as a client with best-in-class design principles. Every member of the team is open, friendly, creative and highly competent. I would recommend them without hesitation.

- Dragon Argent, Chief Commercial Officer

Thank you to The Creative Tree for really getting under our skin to represent our ethos and spirit brilliantly through your design work. You understood us and our needs completely and as a result enabled our identity to shine through your visuals in a way we couldn’t have imagined ourselves. You did this with incredibly high levels of professionalism and skill, always judging perfectly when to involve us in the process and when to let your expertise take the lead. And you did this in double quick time – we can’t believe how good the outcome is and will never look elsewhere for future support.

- Rachel Kitley, Cowes Enterprise College

The Creative Tree have proved they understand the ethos of who we are and work closely with our team to deliver great products which have helped to build our brand in a very competitive, design- led market. Their team are professional, proactive, highly creative and great fun to work with. They turn projects round in record time and I would highly recommend them to any company whose brand image is important to them.

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- Nicholas Courtney, NewVic

The Creative Tree provide us with design support for a full range of marketing communications – from brochures and web graphics through to designing event stands and sales materials. Their friendly team is a true extension of our own, adding value through great design, an eye for detail and their consistency in both design and process – we really see them as the guardians of our brand

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It was imperative to portray the right image to our target market so we turned to The Creative Tree. They immediately sought to fully understand our business and target market and quickly came back with amazing ideas. The result ....a fresh and vibrant image and high quality marketing. They have become our first point of call for all our design needs

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