Routes to Retail is a division of Comag that supply magazines and books to specialist non-traditional news retailers. They connect magazine readers with retail customers, thus significantly driving revenue for both publishers and retailers.
They asked us to create a new brand identity that reflected the benefits they provide. They wanted a look that could be easily recognised and work across all their brand channels, namely stationery, website, clothing and delivery vehicles. The identity we created was a strong visual representation of their function and they were extremely happy with the results.
Brand Identity, Graphic Design, Web Design