Before any design took place, we researched and proposed a brand name for the range of foods from this leading East African agricultural company. Once settling on the name “Mama Jo’s”, we went on to design a range of sauce bottle labels targeting the wholesale market in both Europe and America.
We wanted to instil the ‘farm to fork’ ethos of the product in the design and give it a modern, yet homely look. The branding was flexible to enable us to develop it further for their tinned tomato range and then their sun-ripened fruit range.
Brand Identity, Graphic Design, Illustration, Packaging